Change in Number of Links to Root Domain

This alert monitors the normalized (logarithmically-scaled) sum of the MozRank gained from external links on all pages in the paid-level domain of the source URL (Moz Documentation). Changes in MozRank from External Links are generally associated with an increase or decrease in the amount of authority passed to your website from external links.

Site Disavowed in a Third Party Application

This alarm is intended to alert you if your website has recently been flagged as a disavowed domain in third-party tools such as Remove’em. Disavow is a feature offered by Google for webmasters to deny any authority coming from a specific domain using Google’s Search Console.

Change in MozRank of Root Domain from External Links

This alert monitors the normalized (logarithmically-scaled) sum of the MozRank gained from external links on all pages in the paid-level domain of the source URL (Moz Documentation). Changes in MozRank from External Links are generally associated with an increase or decrease in the amount of authority passed to your website from external links.

Change in MozTrust of the Domain

This alert is based on the normalized (ten-point, logarithmically-scaled) MozTrust of the paid-level domain of the source URL (Moz Documentation). Changes in MozRank are generally associated with a shift in the link graph for a site with links closer/further from a trusted link source such as University, Government Website, and similar.

Change in MozRank of the Domain

This alert is based on the normalized (ten-point, logarithmically-scaled) MozRank of the paid-level domain of the source URL (Moz Documentation). Changes in MozRank are generally associated with a shift in the link popularity score for a domain, and is often compared with Google’s PageRank scoring. This metric compares the authority of your domain with all other websites indexed by Moz.

Change in Total Links to Domain

This alarm alerts you for changes in the number of external equity links to pages on the source URLs root domain. When this alert is triggered, it indicates that Moz’s index has seen a noticeable change in the number of links pointing to your website.

Change in Estimated Price of Organic Keywords in Google Adwords

This alarm is intended to alert you of any shift in the average price paid in adwords for keywords you may be targeting. The price of organic keywords in adwords is oftentimes a good indicator of the competitiveness of a keyword or keyword phrase, and also provides a way to value the organic traffic your site may be receiving.