Change in Estimated Price of Organic Keywords in Google Adwords
This alarm is intended to alert you of any shift in the average price paid in adwords for keywords you may be targeting. The price of organic keywords in adwords is oftentimes a good indicator of the competitiveness of a keyword or keyword phrase, and also provides a way to value the organic traffic your site may be receiving.
Increase in Estimated Price of Organic Keywords in Google Adwords
If the price is increasing in your space, it often signifies that you have gained rankings for a new competitive keyword, your industry is becoming more competitive, or there may be an increase in trending topics garnering buzz which would make the space seem more competitive.
Decrease in Estimated Price of Organic Keywords in Google Adwords
If the estimated price is dropping, it could be a sign that you have lost rankings for a competitive term, competitors are dropping out of your space, there is a downward trend in seasonality, or traffic is transitioning to new/alternative keywords for which are are not capitalizing/ranking.
Let’s hope you have recently obtained tracked rankings for a more competitive keyword that has increased the average value of organic traffic you receive. It the space is becoming more competitive, you will likely see new websites entering your ranking space. This is a good time to evaluate your site to ensure you are most efficient at capitalizing on inbound links to your site, and consider additional content marketing link development strategies to boost your authority.