This alert is based on the Fresh Citation Flow of Domain / Subdomain / URL Being Queried associated with how trustworthy your site is based on the trustworthiness of the sites linking to your own. A change in your Citation Flows means that there has been an adjustment in the how Majestic views how influential your URL may be depending on how many sites link to it. Changes in Citation Flow are generally associated with a shift in the backlink metrics for a domain, the relevancy of the content to the user’s search query, among many other Majestic Flow Metrics.

Let’s hope you have recently garnered new authoritative links to your site and you see this number on a steady upward trend. Hopefully your site is found to be more trustworthy due to the increased trust of links pointing to your URL. It is important to note that Majestic can trigger false positives for this alert if there was a recent index update on their end, which would have an impact on the Trust and Citation flows of all sites in their index. If you see a big jump or drop, you should check to see if Majestic updated their index before freaking out!