Change in Historic Trust Flow of Domain / Subdomain / URL Being Queried
This alert is based on the Historic Trust Flow of Domain / Subdomain / URL as it is being queried and associated with your paid level domain. Trust Flow is a trademark of Majestic, and is a score based on many of the qualitative measurements that Majestic uses to rate your site. The Trust Flow quality scale ranges between 0 to 100, and is based on an index of the notable trusted sites as they are based on Majestic’s manual review of the web. If your website is in close relation or directly links by one of these trusted seed sites, the score should be higher. If there are a large number of questionable links, your Trust Flow score will be lower.
Increase in Historic Trust Flow of Domain / Subdomain / URL Being Queried
This alert is based on an increase in the Historic Trust Flow of Domain / Subdomain / URL of your domain as it is being queried and saved by Majestic’s index. It is possible that this increase is a result of obtaining links from or closely associated domains that are found within Majestic’s index as a qualitative and trusted seed site. Although this index is not available to the public, it is generally understood that a trusted site would be something comparable to Wikipedia or Forbes. An increase in Trust Flow can also be associated with the removal of questionable links, which improves the average scores associated with the linking domains in your backlink profile. Imagine that your backlink profile is your neighborhood, and you are cleaning up the rude neighbors that are exceedingly rude and obnoxious.
Decrease in the Historic Trust Flow of Domain / Subdomain / URL Being Queried
This alert is based on an decrease in the Historic Trust Flow of Domain / Subdomain / URL being queried associated with your paid level domain. It is possible that this decrease in Trust Flow is the result of an increase in the number of questionable links pointing to your website. Additionally, it could be a decrease in the number of trusted seed sites with links pointing or closely associated to your website.
Let’s hope you have recently garnered Historic authoritative links to your site, and that you see this number on a steady upward trend. It is important to note that Majestic can trigger false positives for this alert if there was a recent index update on their end, which would have an impact on the Trust flow of all sites in their index. If you see a big jump or drop, you should check to see if Majestic updated their index before freaking out!